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Image for Selling the People's Cadillac: The Edsel and Corporate Responsibility by Deut...

Selling the People's Cadillac: The Edsel and Corporate Responsibility by Deut...

By: Deutsch, Jan G.

Price: $69.00

Publisher: Yale University Press: 1976-09-10

Seller ID: K7-5R2R-59L2

ISBN: 0300019505

Condition: Very Good


Hardcover, 1976 Yale University Press. Very Good in a VG DJ, moderate shelf/edge wear and chipping to price-clipped DJ-now in protective mylar. Black boards with white titles-corners sharp. No previous owner marks-no notes or writing-All pages are bright, clean and crisp. In reconstructuring the history of the Edsel - one of corporate America's greatest debacles, Jan Deutsch shows how the Edsel was developed as a response to the consumerism of the 1950s and that it is sy... View more info