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By: Deutsch, Jan G.
Publisher: Yale University Press: 1976-09-10
Seller ID: K7-5R2R-59L2
Hardcover, 1976 Yale University Press. Very Good in a VG DJ, moderate shelf/edge wear and chipping to price-clipped DJ-now in protective mylar. Black boards with white titles-corners sharp. No previous owner marks-no notes or writing-All pages are bright, clean and crisp. In reconstructuring the history of the Edsel - one of corporate America's greatest debacles, Jan Deutsch shows how the Edsel was developed as a response to the consumerism of the 1950s and that it is sy... View more info